The usage of mobile phones has become an integral part of life. As per Statista, in 2022, the number of mobile internet users reached 5 billion, which means 60 percent of the global internet population uses mobile phones to go online instead of any other devices. The major reason contributing to this growth is that it is now more accessible and affordable than ever. This accessibility means companies can reach a vast and diverse audience, including those in remote locations.  

It would not be wrong to say that reaching audiences through mobile phones can offer huge benefits to companies and automating mobile applications can be a crowning achievement in delivering exceptional customer experience. Here are some automation you can do in mobile applications to enhance your customer experience

1. Categorizing Customers as Per Their Journey

Segmenting customers based on their journey is a valuable strategy for personalizing interactions and delivering relevant services within a mobile app. For example, if the customer is confused regarding whether to buy a product or not from your website, it means that the customer is at the decision stage. It provides an opportunity for companies to use this information to send a special offer for a particular product by email to win them over.  

2. Adopt AI-driven Customer Support  

Automated chatbots can handle customer inquiries directly and help save time from engaging in repetitive tasks. AI also provides a deeper understanding of customer emotions, sentiments, and intent. This allows companies to customize services and deliver products as per the preference of the user.  

3. Automate Email Marketing

Email marketing is a powerful tool to automate tasks and enhance user engagement for a B2C mobile app. For example, automating re-engage email campaigns for users who had not interacted with the app for a while or sending personalized content recommendations based on customer preference.

4. Geolocation Based Alerts

Geolocation services can play a significant role in automating tasks and enhancing user experiences. It tracks the live location of the customer, enabling companies to customize the user experience by automatically providing users with information based on their current location. Alerts are sent to users when they are near a point of interest such as offers in nearby stores.  

5. Adding Gesture and Voice Recognition Tools    

Integrating gesture and voice recognition tools will help customers interact with the application and instruct using hand movements or voice commands. Various companies have integrated popular voice assistants such as Siri, Google Assistant, or Alexa into the app to facilitate users with voice-controlled access.

Final Words

Implementing marketing automation would facilitate businesses to create more personalized marketing campaigns to optimize the customer journey and gain valuable insights into user behavior.  

We at Canopus Infosystems understand the need for mobile app automation to make your businesses improve customer experience and streamline mobile interaction. We ensure that all automation is carefully done, taking into account the demands and preferences of your target audience as well as data privacy and security considerations specifically when handling sensitive user information. We also make sure that while implementing task automation, users should have the option to customize or disable automated features to suit their preferences.   


2 mins read


Gaurav Goyal

He is the Chief Technical Officer and Co-Founder at Canopus Infosystems Pvt Ltd. He completed his graduation in Computer Programming in 2003 and has experience in managing data science teams, quantitative research, and algorithmic trading. He’s a proven track record in specialties like robust statistics, machine learning, large data analytics... with excellence and delivered 500+ projects to 200+ clients with his teams.

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