Pardot Lightning App is a sales and marketing automation solution designed for businesses that want to streamline their sales and marketing processes. The app is built on Salesforce's Lightning platform and seamlessly integrates Salesforce CRM and Pardot marketing automation.

Marketing Cloud is a cloud-based marketing automation platform offered by Salesforce. It provides organisations with tools for creating and executing targeted, personalised marketing campaigns across multiple channels, including email, mobile, social, and web.

Salesforce is a leading Customer Relationship Management (CRM) platform that helps organisations manage customer interactions and data. Implementation of Salesforce involves configuring and setting up the platform to meet an organisation's specific needs and requirements