Learning Based Data Quality Enhancement

Learning Based Data Quality Enhancement

Application Description:

Possible Applications

  • In Customer 360 applications, data from various applications like Marketo, Omniture, Salesforce etc. is integrated to create a single view of the customer. Data Quality is used to resolve any duplication of the entity names
  • In telecom and many other industries, data completeness, conformity, consistency, accuracy, uniqueness, integrity, and process quality are all important data quality (DQ)dimensions
  • For data governance, incorporating data quality check ensures that high reliability can be achieved by downstream applications
  • In streaming data, integrating data quality check makes it possible to have better accuracy for the analytics
  • In banking and finance, implementing data quality enhancement will enable better detection of out-of-pattern or fraudulent transactions
  • In cell phone apps, data quality check for location by GPS can yield better results for customer retention and related aspects

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