Possible Applications

• In Customer 360 applications, data from various applications like Marketo, Omniture, Salesforce etc. is integrated to create a single view of the customer. Data Quality is used to resolve any duplication of the entity names
• In telecom and many other industries, data completeness, conformity, consistency, accuracy, uniqueness, integrity, and process quality are all important data quality (DQ)dimensions
• For data governance, incorporating data quality check ensures that high reliability can be achieved by downstream applications
• In streaming data, integrating data quality check makes it possible to have better accuracy for the analytics
• In banking and finance, implementing data quality enhancement will enable better detection of out-of-pattern or fraudulent transactions
• In cell phone apps, data quality check for location by GPS can yield better results for customer retention and related aspects