Data Integration for a Major TV Network

Data Integration for a Major TV Network

Application Description:

The Challenge

  • A major Spanish TV network wants to do advertising over TV and radio channels more targeted to specific demographic groups
  • Two different data sources had purchasing habits and media habits
  • These datasets are prepared by different folks for different purposes.
  • Data Quality and Integration to be resolved before any analysis can be done.

Canopus Contributions

  • Aligned Data on shared dimension so as to enable analysis
  • Performed estimation of dollar expenditure at greater details in one of the datasets using data science techniques

Benefits Realized

  • The two datasets could be integrated and used for analytics purposes.

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