The Challenge

• A major Spanish TV network wants to do advertising over TV and radio channels more targeted to specific demographic groups
• Two different data sources had purchasing habits and media habits
• These datasets are prepared by different folks for different purposes.
• Data Quality and Integration to be resolved before any analysis can be done.

Canopus Contributions

• Aligned Data on shared dimension so as to enable analysis
• Performed estimation of dollar expenditure at greater details in one of the datasets using data science techniques

Benefits Realized

• The two datasets could be integrated and used for analytics purposes.